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Automations

Set up automated email flows in Hostinger Reach — triggers, delays and conditions, ready-made templates for welcome and ecommerce journeys, statuses, and reporting.

An automation is an email flow that runs on its own when something happens: someone subscribes, submits a form, buys something, or leaves a cart behind. Unlike a campaign, you set it up once and it keeps running.

Find them under Automations. Activating an automation requires a paid plan.

Triggers

Every automation starts with one trigger.

Trigger
Starts when

Contact subscribes

Any contact is added to your audience

Contact joins a segment

A contact enters a segment you pick

Contact submits a Reach form

A contact submits a form you pick

Campaign is sent

A campaign you pick goes out

Subscriber completes a purchase

A customer completes an order in your connected store

Subscriber abandons their cart

A shopper leaves items without checking out

The segment trigger can watch several segments and fire Every time a contact joins or for New contacts only. The form trigger can fire for everyone who submits, or only for people who are new contacts. The purchase trigger can apply to any product or to a specific list of product URLs.

Note: Contacts added by CSV import don't fire the Contact subscribes trigger, so importing a list won't email everyone in it.

Steps

After the trigger, a flow is built from three kinds of step, ending in Exit flow.

  • Email — sends a template. Each email step reports separately.

  • Delay — waits, either for a duration in hours, days, or weeks, or until a specific date and time. The date option suits event reminders: contacts who arrive after that date skip the email rather than receiving something stale.

  • Condition — splits the flow on engagement. Choose Didn't open email or Opened but didn't click, then build the Yes and No branches. A condition can test an Email in this automation or a Campaign you've sent, so a follow-up can react to the message before it.

Drafting an automation with AI

Choose New automation and Describe your automation to have AI draft one. Review Your automation plan — its goal, when it starts, and the flow — then select Create automation to build it. This uses AI credits.

Ready-made flows

Reach offers a set of starting points, grouped by purpose. Each opens as a complete flow you can edit.

Group
Flows

First steps

A single welcome email, a multi-email welcome series, a promotional series, a trust-building series, and an email for form submissions

Ecommerce

Abandoned cart, product recommendations after a purchase, a review request, and a repeat-purchase discount

Follow-up

Re-engage contacts who didn't open a campaign, or who opened without clicking

Re-engagement

Win back inactive contacts, an anniversary reward, and a feedback request

Build from scratch starts with an empty flow and the trigger picker.

The ecommerce flows need a connected store — see Integrations. Abandoned-cart timing is set by the store integration, not by a delay step: the store waits about an hour after checkout is abandoned before telling Reach, so the email typically arrives one to two hours later. Each contact gets at most one abandoned-cart email every eight hours.

Statuses

Status
Meaning

Draft

Being built; not running

Active

Live and processing contacts

Paused

Set up but not running

An active automation opens read-only so a live flow can't be changed underneath the contacts moving through it. Choosing Edit automation pauses it first.

Use Resume automation to restart a paused one. Reach also pauses an automation automatically, for example if your account has no active plan, and the report explains why.

Reporting

The report for any non-draft automation shows how many contacts have Started, are In progress, have Completed, or have Failed, with failures explaining why.

Below that, Step analysis lists each email in the flow. Opening one shows the same performance figures and tabs as a campaign report, so you can see which message in a series is losing people.


Last updated: September 25, 2026

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