Campaigns
Build, schedule, and measure one-off email campaigns in Hostinger Reach — the four-step wizard, AI-drafted campaigns, campaign statuses, smart sending, and performance reporting.
A campaign is a single email sent to a chosen audience at a chosen time — a newsletter, an announcement, a promotion. For email that sends itself in response to an event, use automations instead.
Find them under Campaigns.
Building a campaign
The wizard has four steps, and you can leave and come back — an unfinished campaign stays a Draft.
Template
The email itself — pick a template, start from AI, or upload HTML
Campaign details
Subject line, preheader, sender name and address, plus an internal title
Recipients
Your whole audience (optionally with Exclude some segments), or one or more segments. Only subscribed contacts are included
Summary
Review, then send now or schedule
The subject line can be generated by AI from the template you picked, which needs a paid plan or AI credits. You can send a test email to yourself from the template step, and preview how the email looks in an inbox from the details step.
You need a connected sending domain to send a campaign or a test email. Until it's set up, you can only save the campaign as a draft.
Drafting a campaign with AI
You can also describe the campaign to AI from Home. It drafts a plan, and Create campaign turns it into a wizard with the template, details, and audience filled in, marked Built by AI. This uses AI credits.
Statuses
Draft
Still being built; not sent
Scheduled
Queued for a future time — can be unscheduled back to draft
Sending
Currently going out
Sent
Finished
Failed
Stopped before or during sending
Scheduling and smart sending
Choose Send now or Schedule send on the summary step. Scheduling for a later time needs a paid plan. Scheduled times use your computer's local timezone, shown next to the time you pick.
Smart sending is a toggle under Schedule send that staggers delivery instead of sending everything at once: Reach picks a send time per contact, within 24 hours of your scheduled time, based on when that person has opened mail before. A campaign that's spreading its send shows as Sending until the last contact is done, and it can't be cancelled once started.
When a campaign fails
A failed campaign explains why, and most causes are fixable:
Monthly send or recipient limit hit
Wait for the reset or upgrade — open Plan & limits from your account menu
No recipients found
The audience or segment is empty; add contacts and reschedule
Problem with your domain
Check Sending Domain
Sender mailbox suspended
Check your sender details
Sending stopped, high drop rate
Too many addresses rejected early; clean your list before retrying
Technical issue
Select Review & reschedule and send it again
To protect your reputation, larger campaigns go out in a small first batch. If too much of that batch is rejected, Reach stops the campaign rather than burning your domain on a bad list.
Reporting
Open a sent campaign for its results. The headline figures are:
Open rate — how many recipients opened it
Click rate — how many clicked a link
CTOR — clicks as a share of opens, showing whether the content landed with people who actually read it
Unsubscribe rate — how many opted out
Bounce rate — how many addresses rejected the message permanently
Below them are four tabs:
Email details
The email as it was sent
Click map
Every link, with how many clicks each got
Recipients
Per-person delivery outcome, filterable by Hard-bounced, Soft-bounced, Not delivered, or Unsubscribed. From Hard-bounced you can remove those contacts from your audience in one go
Devices
Which devices and operating systems opened it
Note: Opens and device data depend on the recipient's email client loading images, so treat them as indicative rather than exact. Privacy features in some clients inflate opens and obscure devices.
Related pages
Templates & Editor — designing the email
Segments — choosing who receives it
Sending Domain — deliverability and bounces
WhatsApp — campaigns sent over WhatsApp instead of email
Last updated: September 30, 2026
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