> For the complete documentation index, see [llms.txt](https://docs.hostinger.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hostinger.com/reach/campaigns.md). # Campaigns Build, schedule, and measure one-off email campaigns in Hostinger Reach — the four-step wizard, AI-drafted campaigns, campaign statuses, smart sending, and performance reporting. A campaign is a single email sent to a chosen audience at a chosen time — a newsletter, an announcement, a promotion. For email that sends itself in response to an event, use [automations](/reach/automations.md) instead. Find them under **Campaigns**. ## Building a campaign The wizard has four steps, and you can leave and come back — an unfinished campaign stays a **Draft**. | Step | What you choose | | -------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- | | **Template** | The email itself — pick a [template](/reach/templates.md), start from AI, or upload HTML | | **Campaign details** | Subject line, preheader, sender name and address, plus an internal title | | **Recipients** | Your whole audience (optionally with **Exclude some segments**), or one or more [segments](/reach/segments.md). Only subscribed contacts are included | | **Summary** | Review, then send now or schedule | The subject line can be generated by AI from the template you picked, which needs a paid plan or AI credits. Use the emoji button in the field to add emoji to it. You can send a test email to yourself from the template step, and preview how the email looks in an inbox from the details step. You need a connected [sending domain](/reach/sending-domain.md) to send a campaign or a test email. Until it's set up, you can only save the campaign as a draft. ### Drafting a campaign with AI You can also describe the campaign to AI from **Home**. It drafts a plan, and **Create campaign** turns it into a wizard with the template, details, and audience filled in, marked **Built by AI**. This uses AI credits. ## Statuses | Status | Meaning | | ------------- | ----------------------------------------------------------- | | **Draft** | Still being built; not sent | | **Scheduled** | Queued for a future time — can be unscheduled back to draft | | **Sending** | Currently going out | | **Sent** | Finished | | **Failed** | Stopped before or during sending | ## Scheduling and smart sending Choose **Send now** or **Schedule send** on the summary step. Scheduling for a later time needs a paid plan. Scheduled times use your computer's local timezone, shown next to the time you pick. **Smart sending** is a toggle under **Schedule send** that staggers delivery instead of sending everything at once: Reach picks a send time per contact, within 24 hours of your scheduled time, based on when that person has opened mail before. A campaign that's spreading its send shows as **Sending** until the last contact is done, and it can't be cancelled once started. ## When a campaign fails A failed campaign explains why, and most causes are fixable: | Reason shown | What to do | | ----------------------------------- | ----------------------------------------------------------------------------- | | Monthly send or recipient limit hit | Wait for the reset or upgrade — open **Plan & limits** from your account menu | | No recipients found | The audience or segment is empty; add contacts and reschedule | | Problem with your domain | Check [Sending Domain](/reach/sending-domain.md) | | Sender mailbox suspended | Check your [sender details](/reach/settings.md#sender-details) | | Sending stopped, high drop rate | Too many addresses rejected early; clean your list before retrying | | Technical issue | Select **Review & reschedule** and send it again | To protect your reputation, larger campaigns go out in a small first batch. If too much of that batch is rejected, Reach stops the campaign rather than burning your domain on a bad list. ## Reporting Open a sent campaign for its results. The headline figures are: * **Open rate** — how many recipients opened it * **Click rate** — how many clicked a link * **CTOR** — clicks as a share of opens, showing whether the content landed with people who actually read it * **Unsubscribe rate** — how many opted out * **Bounce rate** — how many addresses rejected the message permanently Below them are four tabs: | Tab | Shows | | ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Email details** | The email as it was sent | | **Click map** | Every link, with how many clicks each got | | **Recipients** | Per-person delivery outcome, filterable by **Hard-bounced**, **Soft-bounced**, **Not delivered**, or **Unsubscribed**. From **Hard-bounced** you can remove those contacts from your audience in one go | | **Devices** | Which devices and operating systems opened it | > **Note:** Opens and device data depend on the recipient's email client loading images, so treat them as indicative rather than exact. Privacy features in some clients inflate opens and obscure devices. > **Note:** Since early September 2026, opens and clicks from automated activity — bots and email security scanners — are filtered out. Campaigns sent after that may show lower open and click rates than earlier ones; the newer figures are closer to real engagement. The **Campaigns** page shows a dismissible notice explaining this. ## Related pages * [Templates & Editor](/reach/templates.md) — designing the email * [Segments](/reach/segments.md) — choosing who receives it * [Sending Domain](/reach/sending-domain.md) — deliverability and bounces * [WhatsApp](/reach/whatsapp.md) — campaigns sent over WhatsApp instead of email *** *Last updated: October 15, 2026*