> For the complete documentation index, see [llms.txt](https://docs.hostinger.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hostinger.com/reach/contacts.md). # Contacts Manage your Hostinger Reach audience — subscription statuses, where contacts come from, custom fields, tags, and importing contacts from a CSV file. Your audience. Every campaign and automation sends to contacts, filtered through [segments](/reach/segments.md). Find them under **Audience** → **Contacts**. ## Subscription status Status decides whether a contact can be emailed at all. | Status | Meaning | Receives email | | ---------------------- | ------------------------------------------------------------------------------------------------- | -------------- | | **Subscribed** | Opted in and mailable | Yes | | **Waiting for opt-in** | Signed up but hasn't confirmed, when [double opt-in](/reach/settings.md#subscribe-settings) is on | No | | **Unsubscribed** | Opted out, or removed by you | No | Unsubscribed contacts are excluded from every send automatically — you don't need to filter them out yourself. Contacts you add by hand or import from a CSV are **Subscribed** straight away. Double opt-in applies only to people who sign up through your [forms](/reach/forms.md). > **Note:** Contacts that bounce are **not** unsubscribed automatically. They stay subscribed and keep receiving mail, which hurts your sender reputation. Clean them up periodically from a campaign's **Recipients** tab — see [Sending Domain](/reach/sending-domain.md#bounces-and-list-hygiene). ## Where contacts come from Reach records how each contact arrived, shown as an icon in the list: * **Manual** — added one at a time * **Import** — uploaded from a CSV file * **Sync** — pulled from a connected site or store ([Integrations](/reach/integrations.md)) * **Form** — submitted one of your [forms](/reach/forms.md) Contacts also arrive through the API and at store checkout. To find a contact, search the list by email address or phone number. ## Contact details Opening a contact shows its consent status — when it subscribed or unsubscribed, and whether it came in through single or double opt-in — along with its details, source, note, custom field values, and tags. Choose **Edit** to change the details. From **Actions** you can subscribe, unsubscribe, or delete the contact; **Unsubscribe** isn't available while a contact is still waiting for opt-in. Phone numbers are entered with a country selector and stored in international format, so the same number is recognized however it was typed. ## Custom fields Beyond the built-in name, surname, email, and phone, you can define your own fields under **Audience** → **Contacts** → **Manage** → **Custom fields**. | Type | Holds | | ------------------- | -------------------------------------- | | **Text** | Short free text | | **Number** | Whole numbers | | **Date** | A single date | | **Single choice** | One option from a list you define | | **Multiple choice** | Several options from a list you define | Custom fields are usable in three places: as [segment](/reach/segments.md) conditions, as personalization tokens in emails, and as extra fields on a [form](/reach/forms.md). ## Tags Tags are free-form labels for grouping contacts — a signup source, an interest, an event. Manage them under **Manage** → **Tags**, apply them in bulk from the contacts list, and build a [segment](/reach/segments.md) from a tag in one click. ## Importing from CSV Choose **Add contact** → **Upload .CSV** to import a file. The import walks through four steps: **Upload**, **Map columns**, **Review**, and **Organize**. * Accepted formats are `.csv` and `.txt`, up to **10 MB**. * A header row is optional. If the first row already holds contact data, Reach imports it as a contact and labels the columns **Column 1**, **Column 2**, and so on for mapping. A column whose first value is an email address is mapped to email automatically. * Map each column to email, first or last name, phone, subscribe date, or a note — or to one of your custom fields. If a column has no matching field, choose **Create custom field** to add one without leaving the import. Each field can be mapped to only one column, and unwanted columns can be skipped. * Email is the only required column. * **Review** reports valid rows, invalid addresses, and duplicates. Choose **Skip duplicates** to leave existing contacts unchanged, or **Update existing** to overwrite them with the file's values. Rows with an invalid phone number or other invalid optional fields show under **Warnings** and are imported without those values, and duplicate rows inside the file are skipped. Choose **Download report** to get a list of the rows that need attention. * In **Organize** you can tag the contacts, add a short note, and group them into a new [segment](/reach/segments.md) — **Create segment** is on by default. If you don't choose a tag, Reach tags the contacts with the segment or file name so you can find them later. The import then runs in the background, which can take a while for large files. > **Note:** Imported contacts don't trigger the "new subscriber" [automation](/reach/automations.md) — importing a list won't accidentally email everyone in it. ## Exporting Select contacts in the list and choose **Export** to download them, or export the whole audience at once. > **Note:** Your plan sets how many contacts you can reach. If your list grows past it, Reach shows an **Upgrade** banner on the contacts page — see the [Reach product page](https://www.hostinger.com/reach) for plans. ## Related pages * [Segments](/reach/segments.md) — turn contact data into reusable audiences * [Forms](/reach/forms.md) — collect contacts from your site * [Integrations](/reach/integrations.md) — sync contacts automatically *** *Last updated: October 15, 2026*