> For the complete documentation index, see [llms.txt](https://docs.hostinger.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hostinger.com/reach/forms.md).

# Forms

Create signup forms in Hostinger Reach to collect contacts, choose the fields and consent options, style them, and embed them on your website.

Forms collect contacts from your website into your Reach [audience](/reach/contacts.md). A submission creates or updates a contact, and can start an [automation](/reach/automations.md).

Find them under **Forms**.

## Form types

**Embedded** forms sit inside a page on your site. Pop-up forms are coming soon.

You can generate a form by describing it, or start from a blank one and build it yourself.

## Building a form

The editor works like the [email editor](/reach/templates.md), with a sidebar for fields and styling.

* **Fields** — email is always required. Add name and surname, plus any [custom field](/reach/contacts.md#custom-fields) you've defined, so a form can capture more than an address.
* **GDPR consent** — an optional consent checkbox for jurisdictions that require explicit opt-in.
* **After submit** — either show a thank-you message or redirect to a URL of your own.
* **Styling** — background, text, button, and button-text colors, so the form matches the page it sits on.

On the free plan, forms carry Reach branding; removing it needs a paid plan.

## Statuses

| Status     | Meaning                                  |
| ---------- | ---------------------------------------- |
| **Draft**  | Not published; not collecting            |
| **Active** | Live and collecting submissions          |
| **Paused** | Published previously, not collecting now |

A live form opens read-only, so its fields can't shift under visitors mid-submission. Choosing to edit pauses it first, and it stops collecting until you publish again.

## Publishing

The publish screen offers several routes, depending on where your site lives:

| Option                   | How it works                                                    |
| ------------------------ | --------------------------------------------------------------- |
| **AI Builder (Manual)**  | Connect your Hostinger site and place the form from the builder |
| **AI Builder (Agentic)** | Copy a prompt that adds the form to your site's AI chat         |
| **WordPress**            | Connect your WordPress site and place the form from the plugin  |
| **Embed**                | Paste two snippets into any site's HTML                         |
| **Share**                | Use the form's own public URL, with nothing to embed            |

Manual and Agentic are the two modes of Hostinger AI Builder — see [Integrations](/reach/integrations.md#sites-and-stores).

Embedding takes a script tag, once per page, plus a placeholder where the form should appear:

```html
<script src="https://cdn-reach.hostinger.com/js/embed.js"></script>
<div data-reach-form="YOUR_FORM_ID"></div>
```

The publish screen shows both snippets with your form's ID already filled in.

## What happens on submission

A submission creates the contact, or updates an existing one if the address is already in your audience.

If [double opt-in](/reach/settings.md#subscribe-settings) is on, the new contact is set to **Waiting for opt-in** and receives a confirmation email; it isn't mailable until confirmed. With double opt-in off, the contact is **Subscribed** immediately.

To send a welcome email, or anything else in response, pair the form with a form-submission [automation](/reach/automations.md).

## Related pages

* [Contacts](/reach/contacts.md) — where submissions land
* [Automations](/reach/automations.md) — reacting to a submission
* [Settings](/reach/settings.md#subscribe-settings) — double opt-in

***

*Last updated: September 8, 2026*