Segments
Build reusable audiences in Hostinger Reach from contact attributes, tags, and campaign engagement, using AI suggestions or manual conditions.
A segment is a saved set of conditions that selects part of your audience — recently subscribed contacts, people who opened a campaign but didn't click, customers in one country. Campaigns and automations send to segments rather than to raw contact lists.
Find them under Audience → Segments.
Segments are evaluated when you use them, not frozen at creation. A contact that starts matching the conditions is included in the next send automatically.
Ways to create one
Describe it — choose New segment, write the audience you want in plain language (or pick a suggested prompt), and Reach proposes matching conditions for you to review and adjust. This is what you see first when you have no segments yet. Each description uses one of your plan's AI messages — see the Reach product page for plans.
Build it by hand — choose New segment → Create manually and add conditions yourself.
From a tag — filter contacts by tag and turn that filter into a segment, or create one directly from the Tags page.
After a CSV import — optionally group everything you just imported into a new segment.
From an automation — when a flow needs a segment that doesn't exist yet.
From an AI campaign draft — when Reach drafts a campaign for you, it may create a segment that matches the audience you described.
Conditions
Each condition combines an attribute, an operator, and a value. A segment can have up to five conditions. Choose Match all to include contacts that meet every condition, or Match any to include contacts that meet at least one — the choice applies to all conditions in the segment.
Contact details
Email address, Site's Domain (when the contact synced from a connected site), Note
Subscription
Subscription status, Opt-in method, Subscribed at, Unsubscribed at, Created at (when the contact was added)
Origin
Source type — Manual, Imported, or Synced
Tags
Tag — has, or doesn't have, a given tag
Campaign engagement
Opened, Clicked, Delivered, Processed, Bounced, Soft bounced, or Dropped — and the negative of each
Custom fields
Any custom field you've defined
Operators vary by attribute. Email and text fields support Equals, Not equals, Contains, and Not contains; Site's Domain and Note support only Equals and Not equals. Numbers support Greater than or equal and Less than or equal. Dates support On or after and On or before, plus rolling windows — Within last days, Not within last days, and Older than days — which keep a segment current without editing it.
Engagement conditions look across your sending history by default. To narrow them to one campaign, use Sent campaigns, which lists your 20 most recent sent campaigns and also covers whether a contact unsubscribed from it.
Note: Contacts still waiting to confirm a double opt-in are matched through opt-in method, not subscription status.
Using a segment
Pick one or more segments as a campaign's recipients, or as the entry condition for an automation. A campaign can also go to your whole audience without a segment — choose Exclude some segments to leave specific segments out of that send.
Choose View on a segment to see who currently matches it. From there you can search those contacts and export, tag, or delete them. Each segment's menu in the list also has Edit segment, Rename, and Delete.
Related pages
Contacts — the data segments filter on
Campaigns — choosing recipients for a send
Automations — segment-entry triggers
Last updated: September 25, 2026
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