Templates & Editor

Design emails in Hostinger Reach — create templates with AI or from the gallery, edit sections, set template styles, personalize content, and run the spam checker.

A template is a reusable email design. Campaigns and automations both send templates, and the same editor builds forms.

Find them under Templates.

Creating a template

• Describe it — write what the email should say and Reach generates the copy, layout, and imagery, styled from your brand details.

• Browse templates — pick a ready-made design, filtered by category. Use it as is with Use without changes, or turn on Apply my brand details to restyle it with your logo, colors, and fonts and optionally describe other changes. Applying brand details uses AI credits.

• Upload HTML — bring your own markup. Requires a paid plan.

The editor

An email is a stack of sections — a header, some text, an image, a button, a footer. Select a section to edit it, drag to reorder, or insert a new one from Add section: text, buttons, images, video, headings, and layout or spacing blocks. You can also describe a section and let AI build it, which uses AI credits.

You can also edit by asking: describe a change in the chat and Reach applies it to the template.

Editing a template that campaign drafts or automations already use changes all of them. Reach warns you first, so you can choose Edit anyway or Create a duplicate instead.

Template styles

Template styles set the look of the whole email at once, rather than section by section: heading and body fonts, text and link colors, page background, and button appearance including color, text color, border, and corner radius. Apply brand details styles resets them to your brand details.

Personalization

Insert a contact's details into the text and each recipient sees their own values:

• Built-in: first name, last name, email address, phone number

• Any custom field you've defined

Personalization tokens take a fallback for contacts with that field empty, so an email opens with "Hi there" rather than "Hi ,". The built-in name tokens come with sensible fallbacks already.

Dynamic cart link

Emails used by an abandoned-cart automation can include a link back to the shopper's own cart. Set a fallback URL for recipients whose cart can't be resolved, so the button always goes somewhere useful.

HTML editing

The code editor gives direct access to the email's HTML. It requires a paid plan.

Spam checker

The Spam checker reviews a finished email and groups its findings by severity, from things that could be better to things needing major work — covering the content, structure, and choices that tend to land mail in spam. Run it before sending. Apply suggestions one by one with Fix selected, or all at once with Apply all fixes. It requires a paid plan or AI credits.

Reach branding

Emails and forms on the free plan include a small Reach signature. Removing it requires a paid plan.

Testing before you send

Send a test email to yourself from a campaign's template step, and use the inbox preview to check the subject line, preheader, and sender name as they'll appear in a crowded inbox.

Related pages

• Campaigns — sending a template

• Settings — the brand details AI generation draws on

• Forms — the same editor in form mode

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Last updated: September 25, 2026